Evaluation Question 4

Evaluation Question 4

Crime Thrillers usually are targeted to a more mature target audience. This is usually because of the mature content (e.g. Murders) &/or taboo language that is within the genre. Due to the nature of Crime Thrillers having a BBFC of 15, our age range will start from there. Secondary research has shown that an audience of both males and females (aged around 40) find crime genres to have interesting plot lines. So, our film opening for "Dead End" will be aimed at males and females aged 15-40.

 The target audience for this genre is stereotypical of both males & females. Male characters are depicted as the organised, head strong leaders. In some cases they have a crime partner (stereotypically male as well) that will act as a moral compass. On the other hand, female characters are shown as being in less practical roles like secretaries or on the intercoms. In recent media, women are sometimes subverting these roles in the crime genre by being appointed leadership, hands on roles.

Thrillers usually are interested by young adults as they enjoy the suspense and mystery within the plot line. Since Thrillers have content that could be considered frightening & violent, the BBFC certificate is often 15. Most of the time they appeal to people who are 15-21 year old. They also appeal to both genders.

Males usually find thrillers appealing as statistically they enjoy the fast paced action. They usually enjoy plots that cause high adrenaline as there are a lot of action filled scenes.

Females may find thrillers interesting as stereotypically they are attracted to something that causes mystery and causes them to ask questions. The main protagonist is usually a "ladies man" that generally women find attractive. As a result, females find the sex appeal of the Thriller appealing.

Because of the close similarities in target audience for crime genres and thrillers, we believe that our film will appeal to both audiences.

In conclusion, our target audience is both males & females aged 15-35. This is attributable by the fact that the thriller aspect of the film lowers the targeted age since thrillers are usually enjoyed by younger people.