Denonative and Connotative

Connotative - Connotative is when an object or action has a deeper meaning. Usually determined by the symbolism or connotations within a shot.

Denonative - Denonative is when it is obvious what the contextual meaning is of a shot.

Connotative & Denonative analysis of AHS: Coven Promo Poster:Denonative: Three women with a white , magic snake slivering out of all their mouths. The close-up shot is only showing the lower half of the face - making the main focus being the snake & the three mouths. Two women are of Caucasian ethinicity are either side of the one woman of black ethinicity. As a result, makes the black woman appear as the main focus.

Connotative: White snake represents a weaker enemy (i.e. the battle between the voodoos, witches & witch hunters), females' glossy red lips symbolise seduction, black ethnicity of the woman could depict the voodoo clan & the complication of racial topics in New Orleans, Because the snake is slithering from each persons' mouth it could be to show that all of the women are somehow linked (& in the case the women are used to portray the factions within Coven), snakes also have connotations of magic, temptation & the devil; therefore applying a biblical reference to the poster as many people oppress witchcraft as it can be considered to be unholy because Satan took the form of a snake when he tricked Eve into eating the apple; also defying the act of god.